Aspen Announced as Host City for 2011 Quiznos Pro Challenge
Aspen to Host one of Seven Stages in America’s Most Challenging Bicycle Race

ASPEN, Colo. (November 4, 2010) – The Quiznos Pro Challenge™ officially announced Aspen as one of 11 host cities for the inaugural 2011 international pro-cycling competition at a press conference today held at the Colorado State Capitol in Denver. Running from August 22-28, the event will be made up of seven stages, traveling through Colorado’s most picturesque landscapes.  Created to be the most challenging pro-cycling race in American history, the Quiznos Pro Challenge is set to cover nearly 600 miles of the region’s demanding terrain.

Stage 3, which begins in Gunnison, will finish in Aspen, where racers will overnight on August 24. For cycling enthusiasts interested in visiting Aspen during the race, visit or call 1.888.290.1324 or 970.925.1940. Special packages will be available soon.

Aspen’s cycling terrain, including nearby Independence Pass—the highest paved mountain pass in the country—is a natural fit for the Quiznos Pro Challenge. Aspen has hosted numerous international races and has many famed riders who have raced, trained and called this historic mining town home.

“Aspen offers one of the best combinations of road and mountain biking in the country,” says Lance Armstrong, seven-time Tour de France champion and Aspen resident. “The high-elevation training is unique—we’re at 8,000 feet and can ride to 12,000 feet. This valley has an endless network of roads, mountain passes and singletrack—all with amazing scenery.”

“I can hardly wait to see the racers gasping their way over our mountains, en route to the home of America’s cycling king, Lance Armstrong,” said Aspen Mayor Mick Ireland, a cycling enthusiast himself. “Aspen is a great cycling town, whether you’re a professional cyclist training at high elevation or a casual rider enjoying miles of trails in one of the most scenic spots in the world.”

The 120 world-class cyclists are anticipated to participate in the seven-day race will begin their journey in beautiful Colorado Springs, then crisscross their way over the treacherous Rocky Mountains. The region’s unique topography will provide challenging climbs and extremely fast downhill legs with an awe-inspiring backdrop of several of the United States’ highest mountain peaks leading to the finish in Denver. 

The 11 official stage start and finish communities that have been selected for the 2011 race include:

The 2011 Quiznos Pro Challenge Stages
August 22 – Stage 1, Prologue time trial, Colorado Springs
August 23 – Stage 2, Salida to Crested Butte, mountain-top finish
August 24 – Stage 3, Gunnison to Aspen, mountain stage
August 25 – Stage 4, Vail, time trail, former Coors Classic stage
August 26 – Stage 5, Avon to Steamboat Springs
August 27 – Stage 6, Steamboat Springs to Breckenridge
August 28 – Stage 7, Golden to Denver 

The initial idea to bring a major stage race back to Colorado is credited to Quiznos Pro Challenge partner Lance Armstrong who expressed interest to Governor Ritter last year.  The Quiznos Pro Challenge is now expected to become one of the most significant international pro-cycling events worldwide, created to reinvigorate the legacy of the Colorado-based Coors International Bicycle Classic which took place from 1979 until 1988.  The official race routes for the 2011 event are in the process of being charted and will be announced in the near future.  

“We had so much interest from incredible cities across Colorado that we could hold an event of twice the duration,” said Ellen Kramer, Quiznos Chief Communications Officer.  “We worked diligently throughout the selection process to incorporate cities that provide terrain that is unique to Colorado and delivers one of the most exciting cycling events in the world.  The selected cities will make excellent partners and provide a demanding course for the world’s top cyclists.”

To keep in touch with the latest news and updates on the Quiznos Pro Challenge, visit  

Contact: (For media inquiries) Maureen Poschman; / 970.925.8480; (For community inquiries) Sally Spaulding; / 970.920.5082



Posted on Thursday, November 04, 2010