City Releases Lodging Demand and Economics Report




City Releases Lodging Demand and Economics Report



Contact:  Jessica Garrow, Long Range Planner, City of Aspen; 970-429-2780 or

Aspen, Colorado – June xx 2013 – The City of Aspen today released a report on lodging demand and lodging economics entitled, Aspen’s Lodging Sector: Lodging Demand & Lodging Economics.  This report marks the culmination of the City’s effort to compile background information on the needs and opportunities in Aspen’s lodging sector.  This report was preceded by four others and a charette, which all aimed to collect the necessary background data so the City could move forward with potential policies that would bolster Aspen’s lodging community.  This effort was instigated by one of City Council’s Top Ten Goals that aims to “examine the desirability and sustainability of preserving existing lodging and producing more lodging in Aspen.”   

“The new report pulls together a variety of data that shows Aspen has a strong and loyal visitor base, but investment in our lodging infrastructure is critical if we want to remain relevant in the future,” said Jessica Garrow Long-Range Planner for the City.  “Understanding the different lodging product our visitors seek is an important step, and the report indicates that upgrading condominium units, focusing on flexible unit configurations, and creating diverse lodging product will position Aspen to continue attracting a diverse visitor base.”   

Aspen’s Lodging Sector: Lodging Demand & Lodging Economics is divided into four sections, which provide information on trends seen in Aspen’s visitors and lodging guests, occupancy and rate analysis, and a detailed summary of lodging economics completed by Economic & Planning Systems Inc, a Denver-based consultant.   Findings suggest that there are more families visiting Aspen, new products in competitor resorts impact Aspen’s desirability as a destination and the cost of airfare and the difficulty of flying in to Aspen may hinder potential visitors from making the trip.

The extensive background research Aspen has undertaken as part of this project has been participatory and has included working with many of Aspen’s lodging stakeholders to identify potential areas for improvement.  Staff will present potential implementation steps to City Council at a work session on June 25th beginning at 4pm in Council Chambers.

The Report can be found at



Posted on Thursday, June 13, 2013